Retail audit
Monitoring of retail sales of pharmaceutical goods in Russia
Retail audit database combines information about drugs, nutritional supplements (NS), cosmetics and other parapharmaceutics sales through pharmacy outlets, including sales within DLO Program.
The base is monthly renewed, fully analysed, and then, you see all sales for the month
in 25 calendar days after it ends.
Quality management system of retail audit of the Russian pharmaceutical market meets
ISO 9001:2000 requirements (certificate number HU05/1368 by SGS United Kingdom).
Retail audit database lets you:
- To supervise operatively the market situation
- To analyze supply, demand and consumption of drugs
- To position brands and new drugs in consumption structure
- To merge the action of medical representatives
- To control advertising campaigns efficiency
- To correct distributors price-lists
- To estimate drug manufacturers contracts purchasing volume
You may have the efficient tool of marketing planning.
How retail audit database is formed?
DSM Group’s sample numbers 5100 pharmacy retail outlets allover the country. Sales monitoring is conducted in 55 regional units. WE form databases for the following cities and regions:
Russia
|
Moscow * |
Altai Territory |
Penza Region |
|
Moscow Region |
Amurskaya Region |
Perm Territory |
|
St.Petersburg * |
Bashkortostan Republic |
Primorsky Territory |
|
Chelyabinsk |
Belgorod Region |
Rostov Region |
|
Izhevsk |
Bryansk Region |
Ryazan Region |
|
Kazan |
Chelyabinsk Region |
Samara Region |
|
Nizhniy Novgorod |
Chita Region |
Saratov Region |
|
Novosibirsk |
Chuvashia Republic |
Sverdlovsk Region |
|
Omsk |
Irkutsk Region |
Smolensk Region |
|
Perm |
Kemerovo Region |
Tatarstan Republic |
|
Samara |
Khabarovsk Territory |
Tver Region |
|
Saratov |
Kirov Region |
Tomsk Region |
|
Tolyatti |
Kostroma Region |
Tyumen Region |
|
Ufa |
Krasnodar Territory |
Udmurtia Republic |
|
Volgograd |
Krasnoyarsk Territory |
Ulyanovsk Region |
|
Voronezh |
Kursk Region |
Vladimir Region |
|
Yekaterinburg |
Nizhniy Novgorod Region |
Volgograd Region |
|
Novosibirsk Region |
Voronezh Region |
|
Orenburg Region |
Yaroslavl Region |
*Moscow & St.Petersburg data are given up to district detailed.
Pharmacies give us monthly SALE IN data. It is documented information about goods supplied each month to the outlets. We copy the data from special storage software. After that, the data is adopted, then, the stages of modeling and control follow, on purpose to find out irregular values (they are automatic control, experts analysis of modeling figures).
Enquiries parameters are equal for all DSM Group’s databases. They are to be variously grouped for receiving different report types.
Retail audit of the pharmaceutical markets of Ukraine, Moldova and Kazakhstan
From the beginning of 2007 DSM Group also offers monitoring data of the retail pharmaceutical markets of Ukraine, Moldova and Kazakhstan, due to strategic partnership with Business-Credit company (Ukraine) and marketing research agency Vi-ORTiS (Kazakhstan).
