Ready-to-use Analytical Reports

In cooperation with Business-Credit LC, DSM Group is happy to offer a sound marketing analysis presented as a ready-to-use report.

There are two possible report options:

  • Report for Company Chairperson
  • Marketing analysis of the competitive set

Report for Company Chairperson

This is a complex analytical report that describes current and projected market position of a pharmaceutical company.

The report for company chairperson enables forecast of:

  • sources of income in the portfolio,
  • ways to increase business profitability,
  • financial risks of investing in promotional activities.

The report for the company chairperson comprises the following sections:

  1. Current economic climate in Russia.
  2. Current situation on the pharmaceutical market.
  3. Forecasts sales (monthly, regionally), including separate data for specific products and brands.
  4. Investment attractiveness of assets.
  5. Projected revenues of the company.

Competitive Set Marketing Analysis

The report serves to marketing managers, product managers and experts in business analytics, and represents a detailed analysis of the target competitive segment.

The competitive set, reviewed from different angles, allows the use of this product as a tool for strategic planning for the development of a particular product or brand, as well as a tool for regular monitoring of the market segment of interest and solving tactical tasks. The use of this product in the analysis of one market segment alone, which comprises, let us say, 50 items, can save 15 to 20 recourse days.

The report comprises the four following sections.

Section 1

General market segment analysis

Section 2

Investment attractiveness of the products

Section 3

Actual and projected sales

Section 4

Specific commodities and brands cards

The report includes the evaluation of current conditions and monthly projected sales of all products based on the retrospective of 2008. As the market situation is constantly changing, the report is updated monthly, which enables quick identification of arising competitive threats.

Calculations are made for a month of the issue preparation. The review relevance is one month preceding the current month, taking into account the biennium historical horizon.

Segment Analysis

The following parameters characterizing the segment are specified: Sales volume for the reporting month, Growth rate, Value of statistical item (totally, the last twelve months, starting from the current month), Segment market share and its growth rate. Data in physical and cost values.

The segment structure is analyzed by the following features (including the aspect compared by years): number of brands, commodity items, manufacturers, prescription or non-prescription groups, measure of market concentration (monopolization).

Sales history (in physical and cost values) is presented as a diagram of monthly sales over the five-year-period.

Segment sales forecast is presented as a table containing data for the current and the following years (year grouping). This is a segment sales forecast and the market share forecast in the upline market environment.

The index analysis shows the extent to which the analyzed segment (or product) advances / remains short of the competitive environment and the market as a whole.

Analysis of the price competition within the segment. The segment is a set of price layers, which are built by the method of cluster analysis. The subject of the analysis is dynamical characteristics presented for each layer that enable clear demonstration of price clusters with the highest and lowest price competition.

The analysis of the inflation component of the segment is presented by relevant indices, taking into account the range and price transformation within a timing aspect.

Products Analysis

Each of the evaluated products within the market segment is provided with a rating of investment attractiveness, risk of sales decrease, and salespoints percentage. Sales forecast horizon is submitted for a month period, current and following years, taking into account best-case and worst-case scenarios.

Stakeholders competitive interaction analysis (based on the principles of a mathematical model of intraspecific competition in biological systems “predator-victim”). The analysis determines the intensity of competitive market share absorption for each product. It includes direct (predators) and indirect (victims) competitors for each product.

Matrixes of BCG, BCK, and Market product status are provided for each of the item.