Retail Audit

Monitoring of Retail Sales of Pharmaceutical Products in Russia.

The database of retail audit in Russia presents information on pharmaceuticals, BAA, skin care products and other parapharmaceutical products sold in pharmacies of Russia.

The retail audit database will enable:

  • Real-time market situation monitoring;
  • Analysis of pharmaceuticals marketing, supply and consumption;
  • Brands and new pharmaceutical products positioning within the consumption pattern;
  • Medical and sales representatives performance evaluation;
  • Control of efficiency of advertising campaigns;
  • Real-time correction of distributor’s price lists subject to best-selling products available;
  • Proper evaluation of quantities purchased from contracted pharmaceutical manufacturers.

You have your hands on irreplaceable marketing planning tool.

The Quality Management System of retail audit of the Russian Federation complies with ISO 9001:2008, which is confirmed by SGS United Kingdom International Certification Center (certificate No. HU07/2734).

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