MARKETING RESEARCHES
Based on surveys, questionnaires, in-depth interviews with doctors, pharmacists, pharmacists, consumers and other market participants in 55 regions of the Russian Federation
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Decisions in which area will be made based on the information received:
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| Possible areas of marketing research |
Market Research:
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Target Audience:
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| Analysis of company strategy and development of strategic decisions at various levels |
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SPECIAL RESEARCHES FOR PHARMACEUTICAL IMPLEMENTATION COMPANIES WITH PARTICIPATION OF PHARMACEUTICALS, DOCTORS AND PATIENTS
The company DSM Group CJSC offers manufacturers and distributors of pharmaceuticals a special research program. We are ready to help you quickly collect and analyze information about prescription, over-the-counter drugs, biologically active additives (BAA).
Compared to open panel sales surveys, our program is characterized by an individual approach to solving client problems, wide technical capabilities and efficiency.
Advantages of special studies of DSM Group CJSC
Our research has a number of advantages, primarily for solving complex, non-standard tasks, often associated with the introduction of business innovations.
Data Representativeness!
A regular panel study does not guarantee the representativeness of the sample for your drug: for example, a prescription drug with a narrow target audience. So, in a sample of a panel project in Moscow, there may be only 22 patients switching from your drug to a competitor's, and for an objective analysis, at least 100 patients are needed.
Using the address databases of pharmacists, doctors and patients accumulated by DSM Group, we will find the consumers of your drug in an amount that reliably reflects the overall situation throughout your consumer group.
Data Objectivity!
Data from regular studies may not correspond to real market statistics: for example, in a panel survey of consumers, your drug may become a market leader, and according to your internal statistics, sales may decrease.
The statistics of drug sales volumes and data on target drug audiences, accumulated by DSM Group, accurately calculate the required sample and compare the results of the survey with market statistics. For example, consumer survey data on the level of retail consumption and loyalty to your product should be consistent with retail sales statistics.
Data Uniqueness!
The regular study includes a broad, but standard series of questions. A regular project may not meet your current tasks, with its help it is impossible to compare your product with a specific competitor or test a new package. Similar tasks require special events. Regular studies may also not include some of the questions that interest you, for example, the attitude of clients to the planned change in the activities of your company.
DSM Group can quickly test the characteristics of drugs, evaluate the attitude of your clients to certain events, and evaluate the effectiveness of promotional events. These tasks go beyond standard surveys and require the use of a wide range of methods: hall tests, focus groups, in-depth interviews, and document analysis.
Data Efficiency!
The data of a panel project conducted once every six months may not be relevant for the analysis of the current situation. For example, it is impossible to assess the effect of advertising on drug consumption if advertising events were held in February, and a wave of regular research will end in May.
DSM Group will complete the work within 3 weeks, which will allow you to get the information you are interested in most quickly! Three weeks after signing the contract, you will already have a final report of any complexity. The availability of databases of pharmacists, doctors and patients allows us not to waste time searching for respondents, high technology allows us to process data of any complexity for several days.
Data Privacy!
Obviously, all your competitors use the data of regular studies, and all companies in the industry acquire the same level of knowledge about the market situation.
DSM Group provides you with research results and guarantees the confidentiality of all collected data. Information classified for competitors will allow you to obtain the necessary competitive advantage. DSM Group does not even disclose the fact of cooperation with you on a special project.
Reasonable price!
Regular research is reasonably priced, but performs a limited range of tasks. Any additional requests will cost you many times more.
DSM Group provides unique information at prices close to the cost of panel reports. Ready-made databases and cost-effective technologies allow us to minimize the cost of research. We can collect important information for your business for 6,000 Euros!
Reporting Forms
Each project is accompanied by a preliminary and final presentation of the results. Based on the results of the preliminary presentation, the client requests the necessary data and comments.
Documents Submitted to the Customer
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Research tool: questionnaire, instructions, software. |
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Printed and electronic report on the results of the study. The report contains graphs, tables and comments. |
Research parameters are agreed and adjusted according to the results of negotiations with the Customer. The DSM Group company has all the necessary resources to solve the tasks set in the project.