An effective tool to attract potential customers is a gift with purchase. That is a customers motivation - an additional pleasant gift for the purchased product and is one of the most popular promotional actions.
“Gift with purchase” action aims at the following:
- trial purchase initiation,
- brand loyalty improvement,
- switching over from the competing products to the promoted products purchase,
- product consumer properties demonstration,
- products sales volume growth within the shortest time,
- accelerating sales growth when season demand starts,
- pioneer product promotion.
To satisfy all these goals a gift with purchase shall follow the following requirements:
- it shall be functional,
- fancy and peculiar,
- satisfy the audience demands.