An effective tool to attract potential customers is a gift with purchase. That is a customers motivation - an additional pleasant gift for the purchased product and is one of the most popular promotional actions.

“Gift with purchase” action aims at the following:

  • trial purchase initiation,
  • brand loyalty improvement,
  • switching over from the competing products to the promoted products purchase,
  • product consumer properties demonstration,
  • products sales volume growth within the shortest time,
  • accelerating sales growth when season demand starts,
  • pioneer product promotion.

To satisfy all these goals a gift with purchase shall follow the following requirements:

  • it shall be functional,
  • quality,
  • fancy and peculiar,
  • satisfy the audience demands.
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