POS target is to increase sales of some particular product (group of products) in a particular sales point by attracting a purchaser attention.
POS materials are the following:
Shelf-stopper is a promotional item of small format made of laminated carton or plastic, which is fixed perpendicularly to shelves direction.
Shelf-talker is special paper or plastic strips placed on the shelves with products and used for attraction of attention to the products.
Wabbler is an available promotional tool made in the form of dingle-dangle used for products promotion at the points of sale and during promo-actions.
Display (hardposter) - is an advertising medium in the form of a standing hard poster placed at the points of sales on the top of the rack with products or directly on the floor.
Dispenser - is an advertising medium with a peculiar feature - it always serves as products vehicle, i.e. for direct display and demonstration.
Presenter - is on-floor or on-desk structure of peculiar design purposed only for products presentation.
Merchandise table - is a type of products promotion serving for presentation of new products of a particular mark/brand, is used for products sales growth at the point of sales.
Standing figure - is a kind of POS materials like a hard man-sized poster at the back of which there is a special leg providing vertical position for an advertising medium. Construction size is usually made to fit a mans height; that is why this type of POS materials is considered more effective and catching potential purchasers eyes.
POS materials also include some types of exterior advertising advertisements on cars, on-floor, signs and markings.
POS-materials can be made of hard paper, paper, plastic, wood, film, metal, using such kinds of post-printing treatment like die-cutting, lamination, selective varnish, thermofolding, laser cutting and scarfing, moulding, offset and touchless full-colour printing, screen printing, usage of backlighting.