Weekly Retail Audit (ERA)
The weekly database includes information on the following product categories:
- medicinal products
- dietary supplements
- cosmetics
- diagnostic devices and products
- dressings
- oral care products
- patient care items
- hygiene products
- medical devices
- medical instruments and equipment
- repellent and insecticidal products
- rehabilitation products
Databases are structured by the following regional units with granularity up to level 5:
- Russia overall
- 9 federal districts
- 85 regions
Enables:
- evaluate advertising campaign effectiveness
- track sales dynamics in real time
- provide real-time analytics for product launches
- monitor competitor activity in a timely manner
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